NK Physiopilates.
— An editorial brand site for a physiotherapist-led pilates studio
A calm, editorial brand site for NK Physiopilates, a physiotherapist-led reformer pilates studio in Istanbul's Sinpaş Finans Şehir: program pages, the physiotherapist team, a studio gallery, Google reviews, a blog and a class-booking form that routes straight to WhatsApp.
What was the problem?
Someone choosing a pilates studio — especially with a herniated disc, neck pain or a posture problem — looks for trust first: who teaches the classes, which program fits, what do others say? NK Physiopilates' real difference, physiotherapist-led sessions, would get lost on a generic gym website. The studio needed a site telling its health-first approach with a calm aesthetic, findable in local search, and taking visitors to a booking in a single step.
How we solved it
We built an editorial design in the studio's natural tones, flowing through serif headlines and numbered sections from (00) to (09). Dedicated program pages for Reformer, Mat and Pregnancy Pilates explain what happens in class and who it suits; the assessment → personal plan → physiotherapist-led exercise → follow-up process is shown in four steps. The founding physiotherapist and team, a draggable studio gallery and 5.0-rated Google reviews build trust. Blog posts on pain, pregnancy and posture — plus ExerciseGym structured data, a sitemap and llms.txt — make the site visible in both local search and AI answer engines, while the class-booking form sends details straight to the studio's WhatsApp.
